Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8DFF4
RGB
168, 223, 244
HSL
197, 78%, 81%
HSB
197, 31%, 96%
CMYK
31, 9, 0, 4
LAB
86, -15, -16
LCH
86, 22, 228
OKLCH
0.87, 0.06, 223
XYZ
59, 68, 96
LUV
86, -27, -23
HWB
197, 66%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.