Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8EBFF
RGB
168, 235, 255
HSL
194, 100%, 83%
HSB
194, 34%, 100%
CMYK
34, 8, 0, 0
LAB
89, -18, -17
LCH
89, 25, 223
OKLCH
0.90, 0.07, 218
XYZ
64, 75, 106
LUV
89, -32, -23
HWB
194, 66%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.