Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A91C04
RGB
169, 28, 4
HSL
9, 95%, 34%
HSB
9, 98%, 66%
CMYK
0, 83, 98, 34
LAB
37, 55, 50
LCH
37, 74, 42
OKLCH
0.47, 0.18, 32
XYZ
17, 9, 1
LUV
37, 109, 27
HWB
9, 2%, 34%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.