Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A91D01
RGB
169, 29, 1
HSL
10, 99%, 33%
HSB
10, 99%, 66%
CMYK
0, 83, 99, 34
LAB
37, 55, 51
LCH
37, 75, 43
OKLCH
0.47, 0.18, 32
XYZ
17, 9, 1
LUV
37, 109, 28
HWB
10, 0%, 34%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.