Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A94006
RGB
169, 64, 6
HSL
21, 93%, 34%
HSB
21, 96%, 66%
CMYK
0, 62, 96, 34
LAB
42, 42, 51
LCH
42, 67, 51
OKLCH
0.51, 0.15, 42
XYZ
18, 12, 2
LUV
42, 87, 35
HWB
21, 2%, 34%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.