Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A940EA
RGB
169, 64, 234
HSL
277, 80%, 58%
HSB
277, 73%, 92%
CMYK
28, 73, 0, 8
LAB
49, 63, -68
LCH
49, 93, 313
OKLCH
0.60, 0.24, 309
XYZ
33, 18, 80
LUV
49, 29, -107
HWB
277, 25%, 8%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.