Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A94702
RGB
169, 71, 2
HSL
25, 98%, 34%
HSB
25, 99%, 66%
CMYK
0, 58, 99, 34
LAB
43, 39, 53
LCH
43, 66, 54
OKLCH
0.52, 0.14, 46
XYZ
19, 13, 2
LUV
43, 81, 38
HWB
25, 1%, 34%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.