Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A96DFF
RGB
169, 109, 255
HSL
265, 100%, 71%
HSB
265, 57%, 100%
CMYK
34, 57, 0, 0
LAB
58, 46, -65
LCH
58, 80, 306
OKLCH
0.67, 0.21, 300
XYZ
40, 27, 98
LUV
58, 15, -106
HWB
265, 43%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.