Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A97ED0
RGB
169, 126, 208
HSL
271, 47%, 65%
HSB
271, 39%, 82%
CMYK
19, 39, 0, 18
LAB
60, 29, -36
LCH
60, 46, 309
OKLCH
0.67, 0.13, 307
XYZ
35, 28, 63
LUV
60, 16, -60
HWB
271, 49%, 18%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.