Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
A985AE
RGB
169, 133, 174
HSL
293, 20%, 60%
HSB
293, 24%, 68%
CMYK
3, 24, 0, 32
LAB
60, 20, -16
LCH
60, 26, 320
OKLCH
0.66, 0.07, 322
XYZ
32, 28, 44
LUV
60, 18, -28
HWB
293, 52%, 32%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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