Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A99EFB
RGB
169, 158, 251
HSL
247, 92%, 80%
HSB
247, 37%, 98%
CMYK
33, 37, 0, 2
LAB
69, 20, -45
LCH
69, 50, 294
OKLCH
0.75, 0.13, 288
XYZ
46, 40, 97
LUV
69, -1, -75
HWB
247, 62%, 2%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.