Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A9CDEB
RGB
169, 205, 235
HSL
207, 62%, 79%
HSB
207, 28%, 92%
CMYK
28, 13, 0, 8
LAB
81, -7, -19
LCH
81, 20, 249
OKLCH
0.83, 0.06, 244
XYZ
53, 58, 87
LUV
81, -19, -29
HWB
207, 66%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.