Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A9CFD2
RGB
169, 207, 210
HSL
184, 31%, 74%
HSB
184, 20%, 82%
CMYK
20, 1, 0, 18
LAB
80, -13, -6
LCH
80, 14, 205
OKLCH
0.83, 0.04, 202
XYZ
50, 58, 69
LUV
80, -20, -7
HWB
184, 66%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.