Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A9CFE5
RGB
169, 207, 229
HSL
202, 54%, 78%
HSB
202, 26%, 90%
CMYK
26, 10, 0, 10
LAB
81, -9, -15
LCH
81, 18, 239
OKLCH
0.83, 0.05, 234
XYZ
53, 59, 83
LUV
81, -20, -22
HWB
202, 66%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.