Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A9DADE
RGB
169, 218, 222
HSL
185, 45%, 77%
HSB
185, 24%, 87%
CMYK
24, 2, 0, 13
LAB
84, -16, -7
LCH
84, 17, 205
OKLCH
0.86, 0.05, 202
XYZ
55, 64, 79
LUV
84, -25, -9
HWB
185, 66%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.