Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A9DCFF
RGB
169, 220, 255
HSL
204, 100%, 83%
HSB
204, 34%, 100%
CMYK
34, 14, 0, 0
LAB
85, -11, -23
LCH
85, 25, 244
OKLCH
0.87, 0.07, 239
XYZ
60, 67, 104
LUV
85, -26, -34
HWB
204, 66%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.