Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A9E7EF
RGB
169, 231, 239
HSL
187, 69%, 80%
HSB
187, 29%, 94%
CMYK
29, 3, 0, 6
LAB
88, -19, -11
LCH
88, 22, 209
OKLCH
0.89, 0.06, 206
XYZ
61, 72, 92
LUV
88, -30, -13
HWB
187, 66%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.