Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AA00A1
RGB
170, 0, 161
HSL
303, 100%, 33%
HSB
303, 100%, 67%
CMYK
0, 100, 5, 33
LAB
40, 68, -40
LCH
40, 79, 330
OKLCH
0.51, 0.23, 331
XYZ
23, 11, 35
LUV
40, 60, -66
HWB
303, 0%, 33%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.