Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AA2B05
RGB
170, 43, 5
HSL
14, 94%, 34%
HSB
14, 97%, 67%
CMYK
0, 75, 97, 33
LAB
39, 51, 51
LCH
39, 72, 45
OKLCH
0.49, 0.17, 35
XYZ
17, 10, 1
LUV
39, 102, 30
HWB
14, 2%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.