Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AA3309
RGB
170, 51, 9
HSL
16, 90%, 35%
HSB
16, 95%, 67%
CMYK
0, 70, 95, 33
LAB
40, 48, 50
LCH
40, 69, 46
OKLCH
0.50, 0.16, 37
XYZ
18, 11, 1
LUV
40, 96, 32
HWB
16, 4%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.