Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AA3C07
RGB
170, 60, 7
HSL
20, 92%, 35%
HSB
20, 96%, 67%
CMYK
0, 65, 96, 33
LAB
42, 45, 51
LCH
42, 68, 49
OKLCH
0.51, 0.15, 40
XYZ
18, 12, 2
LUV
42, 90, 34
HWB
20, 3%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.