Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AA4F09
RGB
170, 79, 9
HSL
26, 90%, 35%
HSB
26, 95%, 67%
CMYK
0, 54, 95, 33
LAB
45, 36, 52
LCH
45, 63, 56
OKLCH
0.53, 0.14, 49
XYZ
19, 14, 2
LUV
45, 76, 40
HWB
26, 4%, 33%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.