Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AA5FEA
RGB
170, 95, 234
HSL
272, 77%, 65%
HSB
272, 59%, 92%
CMYK
27, 59, 0, 8
LAB
54, 50, -59
LCH
54, 77, 310
OKLCH
0.63, 0.21, 306
XYZ
36, 23, 80
LUV
54, 23, -97
HWB
272, 37%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.