Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AA699A
RGB
170, 105, 154
HSL
315, 28%, 54%
HSB
315, 38%, 67%
CMYK
0, 38, 9, 33
LAB
53, 32, -15
LCH
53, 36, 334
OKLCH
0.61, 0.11, 336
XYZ
27, 21, 33
LUV
53, 35, -28
HWB
315, 41%, 33%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Royal Purple
#7851A9
Amethyst
#9966CC
Lavender
#B57EDC
Orchid
#DA70D6
Eggplant
#614051
Cerise
#DE3163
Lilac
#C8A2C8
Browse every named purple on shades of purple, or all families on colors.