Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAC2DA
RGB
170, 194, 218
HSL
210, 39%, 76%
HSB
210, 22%, 85%
CMYK
22, 11, 0, 15
LAB
77, -5, -15
LCH
77, 16, 253
OKLCH
0.80, 0.04, 248
XYZ
49, 52, 74
LUV
77, -14, -22
HWB
210, 67%, 15%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.