Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAC2DF
RGB
170, 194, 223
HSL
213, 45%, 77%
HSB
213, 24%, 87%
CMYK
24, 13, 0, 13
LAB
77, -4, -17
LCH
77, 18, 258
OKLCH
0.81, 0.05, 253
XYZ
49, 52, 77
LUV
77, -14, -26
HWB
213, 67%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.