Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAC4EE
RGB
170, 196, 238
HSL
217, 67%, 80%
HSB
217, 29%, 93%
CMYK
29, 18, 0, 7
LAB
78, -2, -24
LCH
78, 24, 265
OKLCH
0.82, 0.07, 260
XYZ
52, 54, 89
LUV
78, -15, -38
HWB
217, 67%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.