Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAC7DF
RGB
170, 199, 223
HSL
207, 45%, 77%
HSB
207, 24%, 87%
CMYK
24, 11, 0, 13
LAB
79, -6, -15
LCH
79, 17, 248
OKLCH
0.82, 0.05, 243
XYZ
50, 55, 78
LUV
79, -16, -23
HWB
207, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.