Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAC8DD
RGB
170, 200, 221
HSL
205, 43%, 77%
HSB
205, 23%, 87%
CMYK
23, 10, 0, 13
LAB
79, -7, -14
LCH
79, 16, 244
OKLCH
0.82, 0.04, 239
XYZ
50, 55, 76
LUV
79, -16, -20
HWB
205, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.