Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AACBF7
RGB
170, 203, 247
HSL
214, 83%, 82%
HSB
214, 31%, 97%
CMYK
31, 18, 0, 3
LAB
80, -4, -26
LCH
80, 26, 262
OKLCH
0.83, 0.07, 256
XYZ
55, 58, 96
LUV
80, -18, -40
HWB
214, 67%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.