Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AACEF8
RGB
170, 206, 248
HSL
212, 85%, 82%
HSB
212, 31%, 97%
CMYK
31, 17, 0, 3
LAB
81, -5, -25
LCH
81, 25, 258
OKLCH
0.84, 0.07, 253
XYZ
56, 59, 97
LUV
81, -19, -39
HWB
212, 67%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.