Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AACFDC
RGB
170, 207, 220
HSL
196, 42%, 76%
HSB
196, 23%, 86%
CMYK
23, 6, 0, 14
LAB
81, -11, -11
LCH
81, 15, 226
OKLCH
0.83, 0.04, 221
XYZ
52, 58, 76
LUV
81, -19, -15
HWB
196, 67%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.