Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AACFF7
RGB
170, 207, 247
HSL
211, 83%, 82%
HSB
211, 31%, 97%
CMYK
31, 16, 0, 3
LAB
81, -6, -24
LCH
81, 25, 256
OKLCH
0.84, 0.07, 251
XYZ
56, 60, 97
LUV
81, -20, -37
HWB
211, 67%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.