Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAD2DD
RGB
170, 210, 221
HSL
193, 43%, 77%
HSB
193, 23%, 87%
CMYK
23, 5, 0, 13
LAB
82, -12, -10
LCH
82, 16, 220
OKLCH
0.84, 0.04, 216
XYZ
53, 60, 77
LUV
82, -21, -13
HWB
193, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.