Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAD2DE
RGB
170, 210, 222
HSL
194, 44%, 77%
HSB
194, 23%, 87%
CMYK
23, 5, 0, 13
LAB
82, -12, -11
LCH
82, 16, 222
OKLCH
0.84, 0.05, 218
XYZ
53, 60, 78
LUV
82, -21, -14
HWB
194, 67%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.