Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAD2FD
RGB
170, 210, 253
HSL
211, 95%, 83%
HSB
211, 33%, 99%
CMYK
33, 17, 0, 1
LAB
82, -6, -26
LCH
82, 26, 257
OKLCH
0.85, 0.07, 251
XYZ
57, 62, 102
LUV
82, -21, -40
HWB
211, 67%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.