Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAD4E2
RGB
170, 212, 226
HSL
195, 49%, 78%
HSB
195, 25%, 89%
CMYK
25, 6, 0, 11
LAB
82, -12, -12
LCH
82, 17, 224
OKLCH
0.84, 0.05, 220
XYZ
54, 61, 81
LUV
82, -22, -16
HWB
195, 67%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.