Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AADBFC
RGB
170, 219, 252
HSL
204, 93%, 83%
HSB
204, 33%, 99%
CMYK
33, 13, 0, 1
LAB
85, -11, -22
LCH
85, 24, 244
OKLCH
0.87, 0.07, 238
XYZ
59, 66, 102
LUV
85, -25, -32
HWB
204, 67%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.