Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AADDE5
RGB
170, 221, 229
HSL
188, 53%, 78%
HSB
188, 26%, 90%
CMYK
26, 3, 0, 10
LAB
85, -16, -10
LCH
85, 18, 211
OKLCH
0.86, 0.05, 208
XYZ
57, 66, 84
LUV
85, -26, -12
HWB
188, 67%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.