Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AADEFB
RGB
170, 222, 251
HSL
201, 91%, 83%
HSB
201, 32%, 98%
CMYK
32, 12, 0, 2
LAB
86, -12, -20
LCH
86, 23, 238
OKLCH
0.87, 0.07, 233
XYZ
60, 68, 101
LUV
86, -26, -29
HWB
201, 67%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.