Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AADFEF
RGB
170, 223, 239
HSL
194, 68%, 80%
HSB
194, 29%, 94%
CMYK
29, 7, 0, 6
LAB
86, -15, -14
LCH
86, 20, 223
OKLCH
0.87, 0.06, 218
XYZ
59, 68, 92
LUV
86, -27, -19
HWB
194, 67%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.