Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAE0FC
RGB
170, 224, 252
HSL
200, 93%, 83%
HSB
200, 33%, 99%
CMYK
33, 11, 0, 1
LAB
86, -13, -20
LCH
86, 24, 236
OKLCH
0.88, 0.07, 231
XYZ
61, 69, 102
LUV
86, -27, -29
HWB
200, 67%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.