Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAE5EE
RGB
170, 229, 238
HSL
188, 67%, 80%
HSB
188, 29%, 93%
CMYK
29, 4, 0, 7
LAB
87, -18, -11
LCH
87, 21, 211
OKLCH
0.88, 0.06, 208
XYZ
60, 71, 91
LUV
87, -29, -14
HWB
188, 67%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.