Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AAE6EC
RGB
170, 230, 236
HSL
185, 63%, 80%
HSB
185, 28%, 93%
CMYK
28, 3, 0, 7
LAB
87, -19, -9
LCH
87, 21, 207
OKLCH
0.89, 0.06, 204
XYZ
60, 71, 90
LUV
87, -30, -11
HWB
185, 67%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.