Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AB249A
RGB
171, 36, 154
HSL
308, 65%, 41%
HSB
308, 79%, 67%
CMYK
0, 79, 10, 33
LAB
42, 62, -33
LCH
42, 70, 332
OKLCH
0.52, 0.21, 334
XYZ
23, 12, 32
LUV
42, 60, -56
HWB
308, 14%, 33%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
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