Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AB2B00
RGB
171, 43, 0
HSL
15, 100%, 34%
HSB
15, 100%, 67%
CMYK
0, 75, 100, 33
LAB
39, 51, 53
LCH
39, 73, 46
OKLCH
0.49, 0.17, 35
XYZ
18, 10, 1
LUV
39, 103, 31
HWB
15, 0%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.