Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AB2E04
RGB
171, 46, 4
HSL
15, 95%, 34%
HSB
15, 98%, 67%
CMYK
0, 73, 98, 33
LAB
40, 50, 51
LCH
40, 72, 46
OKLCH
0.49, 0.17, 36
XYZ
18, 11, 1
LUV
40, 101, 31
HWB
15, 2%, 33%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.