Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AB3203
RGB
171, 50, 3
HSL
17, 97%, 34%
HSB
17, 98%, 67%
CMYK
0, 71, 98, 33
LAB
40, 49, 52
LCH
40, 71, 47
OKLCH
0.50, 0.16, 37
XYZ
18, 11, 1
LUV
40, 98, 32
HWB
17, 1%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.