Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AB35E2
RGB
171, 53, 226
HSL
281, 75%, 55%
HSB
281, 77%, 89%
CMYK
24, 77, 0, 11
LAB
47, 66, -66
LCH
47, 93, 315
OKLCH
0.58, 0.25, 312
XYZ
32, 17, 73
LUV
47, 34, -104
HWB
281, 21%, 11%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.