Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AB3A00
RGB
171, 58, 0
HSL
20, 100%, 34%
HSB
20, 100%, 67%
CMYK
0, 66, 100, 33
LAB
41, 46, 53
LCH
41, 70, 49
OKLCH
0.51, 0.16, 40
XYZ
18, 12, 1
LUV
41, 93, 35
HWB
20, 0%, 33%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.